YOU DESERVE SKINCARE SHAPED FOR YOU

YOU DESERVE SKINCARE
SHAPED FOR YOU

Women over 40 have earned the right to better skincare.

While we have the time, means, and motivation to invest in our skin – most of the beauty industry still worships youth.

But we’re committed to changing that.

At NU:YU, we design skincare for you. And no one else.

The Future Is Adaptive

Between ages 40 and 70 is when a woman's skin changes most in her entire life.

We go through hormonal changes. Collagen loss. Microcirculation decline.

Our adaptive HEXCELL™ complex reads what your skin needs and responds in real-time. Working at a cellular level, to target and prevent 6 signs of visible aging.

Developed for life. Proven with science

Skincare shaped for you.