Let me tell you about Maria.
She'd been one of my patients for years, coming to me every few months about various skincare concerns. But there was one issue that really bothered her the most. The one she was almost embarrassed to bring up - her facial hair.
She'd been waxing her chin and upper lip for over 10 years.
And it kept getting worse.
The hair was coming back thicker than ever. More visible. More stubborn. She was waxing every 3 weeks now, spending over £700 per year, and the problem just kept escalating.
"I feel like I'm fighting my own body," she told me. "Nothing works anymore."
I explained the follicular hyperactivity cycle to her. Why the waxing was actually making things worse. Why her body was responding the way it was.
Then I told her about Glide.
She was hesitant. I understood — she'd tried other topical treatments before with no success.
But she agreed to try it after her next waxing session.
4 weeks later, Maria came back to see me.
The change was undeniable.
Her hair was growing back 60% slower than before. The new growth was significantly finer and softer. She wasn't checking the mirror constantly anymore.
"For the first time in a decade," she told me, "I'm not obsessing over my facial hair every single day."
By week 8, she was stretching her waxing appointments from every 3 weeks to every 6-8 weeks.
The cycle had finally been broken.